Challenge
If you grew up in Geneva, this is probably the store where your mother dragged you to find your father's suits.
It was in 1964 that the first Drake Store opened its doors. The store quickly established itself as a fashion reference in Geneva with a selection of original and refined items.
Digital transition
As part of their digital transition, duly led by the creative agency TWKS, we were contacted to take care of the front-end development of their online store and the back-end synchronization with their point of sale system (POS).
Ecommerce platform
The choice was quickly made for Prestashop as the POS software already offered a synchronization interface via a dedicated module.
A restructuring work was undertaken on the existing inventory data to make it "web friendly" and to offer an architecture of categories and filters which corresponds to the expectations of the users of an online store.
Frontend development
To offer the user an easy and reliable navigation, in accordance with the Adobe xD template provided by TWKS, we created a theme and a series of highly customized Prestashop modules.
The challenge was met and no detail was left to chance, resulting in a mobile version and a desktop version offering a pleasant and consistent responsive experience.